Welcome to New Subscribers   FitnessBiz Comes to Sydney   NEW Website #1   Health Club for Sale - great opportunity   Guerrilla Marketing Tip #16   The Poms are Losing Money. Are you?   When Green Is Gold #2   September Winner Was . . .   WIN 'Mastering the Rockefeller Habits'	The 40/40/20 Key To Marketing   NEW Website #2   Is your brand aging?   Growing Your Email Database   Fitness Industry Ranked #8   Justin's Travels   Coming soon!   Tool box!

More Subscribers!

This month we would like to welcome our new subscribers from the UK. I met many of you at FitPro and hope you enjoy our monthly e-news - just don't mention the rugby!

If you would like to see the old e-newsletters, click here

FitnessBiz in Sydney is Next Week!

It is not too late to register for FitnessBiz in Sydney next week. We have had over 150 attend already, so you can't really afford not to attend if you are in Sydney. It is the last of our road show and we have received awesome feedback.

So register now and, click here

Ezypay	Bliss Fitness Systems

NEW Website #1

Have you ever wondered . . .

• How do I get work experience before starting my career in sales, receiption or personal training?
• How do I get a job in quality, independent health club?
• What is all this talk about Round Tables in the fitness industry?
• Is there a Round Table that I could join?

To answer all these questions and more check out our new website: www.roundtables.com.au!

Health Clubs for Sale

Are your interested in purchasing one or two females only clubs in Sydney? Both make profit, have club managers and have an excellent brand in their market place. They are for sale as the owner has an exciting opportunity outside the fitness industry.

If you are interested in purchasing your own club or expanding your portfolio of clubs, email Justin now!

Guerrilla Marketing Tip #16

This month's tip from Jay Conrad Levinson is a fantastic strategy and something we can all do really easily - make the potential customer feel like a real member!

Here are 7 tips to do so:

1. Give gift certificates to current, past and future members, whether the certificates are for products or services it will allow them to experience aspects of your business
2. Give electronic brochures, on audio and video, once again to people who ask for them. And they are quick to offer their free brochures in their other marketing.
3. Give free consultations and never make them seem like sales presentations. They truly try to help their prospects.
4. Give free seminars and clinics because they realise that if their information is worthwhile, it will attract the right kind of people to them.
5. Give free demonstrations to prove without words the efficacy of their offerings.
6. Give free samples because they know that such generosity is the equivalent of purchasing a new customer at a very low price.
7. Give invaluable information on their website, realising that such data will bring their customers and prospects back for more, thereby intensifying their relationships.

The Poms are Losing Money. Are you?

Research from the UK Post Office believe health club operators could be losing close to £405m a month!

They found that 2.8million UK adults don't have bank accounts and 6 millions prefer to pay for items using cash or cheque - that is 14.6% of the UK population! That then summised that the average club membership was £46/month - that's where the £404.8 millions comes from.

We are sure that not every one of the 14.6% would join a club but it is an interesting point for you to consider. Are you limiting your potential customer base with your membership options?

When Green is Gold! #2

Last month we shared the Fitness First initiatives. This month I read about California Fitness. They have invested $US15K in an experiment to link 13 CV pieces to the club's electrical system. They plan to power some of their lights - or rather they plan their members to power them.

What are you doing to save the environment? Email us what you are doing to improve the environment and you could win the design of your next marketing piece - valued at $330! Click here to enter

September Winner Was . . .

Congratulations to Jacqui Hobbs from Top Bananas in London who forwarded our e-news to her Team. Jacqui wins this month a copy of The Little Black of Connections!

Thank you to the following who did forward our E-news on:

• Allyson from Fernwood, SA
• Brian from Village Fitness, NSW
• Rob from FitnessNSW
• Richard from Campus Central Gym, Australia
• Helen from EFM, Victoria
• Jacqueline from Fitness Inside Out, NSW
• Luke from RACA, Australia
• Karen from Bliss Fitness Systems, Australia

			This month you can win: Mastering the Rockefeller Habits by Verne Harnish This is one of the most powerful books I have read! In fact you must have this in your professional library. It will provide you with powerful insights to take your business to a new and profitable level! Can't wait to see if you win? Buy the book now! click here

The 40/40/20 Key To Marketing

The 40/40/20 rule of direct response marketing says that the success of a campaign (in this case, an email communication) is based on:

• 40 percent on targeting the right audience,
• 40 percent on the offer you make, and
• 20 percent on your creative execution (including copywriting and design)

In the fitness industry our products or services require consultation and nurturing before someone decides to buy, then the two-step lead generation approach is right for you.

You make a "soft offer" with the goal of engaging your potential members or clients, building their trust, and moving them closer to an eventual sale.

For example a white paper about a topic that is of interest to your readers and helps educate them about topics related to your product or service. For example, "10 Tips for Looking Great This Summer." Or suppose you are a nutrition counsellor, you can offer a white paper on "The 7 Healthiest Foods You Can Eat."

NEW Website #2

If you need help with marketing we have 1000's of examples that can help you! For as little as $165 we can have a flyer designed for you and a print ready file to you within 5 days! This is a great opportunity to have a dynamic and powerful marketing department with the headaches!

Check out www.clubads.com.au now!

Is your brand aging?

Are you wondering if the brand for your business is tired and not working as well as it could be. Score yourself out of 10 in each of these areas. Score less than

1. Is your visual identity out-of-date?
   Successful brands keep their visual identity fresh, sometimes with changes that are so subtle they can hardly be noticed. Make sure that the visual identity of your brand looks current and contemporary.
2. Is your product is not keeping pace with the market?
   Technology, design, packaging, even terms and conditions - they all play a role. Are you innovating in all these areas?
3. Is your customer base aging
   Sometimes customers grow old with a brand. This is a good thing, but you must also continue to attract new customers to the brand. Do you understand the dynamics of your customer base? What secrets lie beneath your sales figures?
4. Your positioning is losing relevance
   Where are you in the mind of the consumer, and how does that align with market trends? Is your positioning ahead of the market, gaining relevance as the marketplace moves towards it? Or are you behind the market, losing relevance as your market powers ahead of you?
5. Your touch points are not aligned with the market
   Still advertising in the local paper and not have a web presence? You need to constantly align your touch points with the changing marketplace. Otherwise your brand won't be reaching your market, it will be somewhere else, and it will fade and die.

Over the next few months take an honest look at your brand and what it stands for. A good book to read is The Brand Gap

Growing Your Email Database

This month our tips come from Richard from Ricksure - this who powers our awesome newsletter -

• Offer incentives for signing up. It's amazing how a freebie or a chance to win a prize can be just what a person needs to "take the plunge" and sign up for your email list.
• Run a "Forward to a Friend Contest." In your email newsletter, let your contacts know that if they use the "Forward to a Friend" link to send this month's newsletter to at least one new recipient, they will be entered into a drawing for a prize.
• Partner with a related business or organisation. Think of a business or organisation that is related to your business, but not a competitor. You can work together to promote each other's email communications to your customers.
• Include a "Join My Email List" link in all online content. Do you have your own blog? This is another great opportunity to add people to your list. Include a link that takes readers to your sign-up page. Your copy could read, "Like this article? Get more like it in your inbox. Subscribe today for our monthly e-newsletter."
• Include a "Join My Email List" link at the bottom of your email signature. This is great advertisement and it's free.

If you want help with your email communication to your client base . . . speak with Richard - click here!

FitnessBiz in Sydney

Register Now!

Fitness Industry Ranked #8!

A recent survey published in the UK by the Industrial Relations Journal ranked 81 occupations by how satisfied employees feel in their jobs. People working in the fitness and sports industry ranked number 8! A great result for us.

If you would like to assess how satisfied your staff are in your Club with suggest using the survey that is used in Marcus Buckingham's book: First Break All The Rules. For a FREE copy of the survey ask us by clicking here.

Justins Travels

WOW . . . since the last e-news I feel I have lived in an aeroplane! I had the wonderful opportunity to join Tim Webster & Brent Hallo's Fitpro Team in Birmingham, UK for their annual business conference. It was awesome to be part of this event and I have a great opportunity to learn more about the UK industry. I met some great people and feel I have developed some life long friends.

The conference is tied into the LIW Trade Show - Leasure Industry Week. This is one of the biggest trade shows I have ever been in! What was really cool, was I walked in and the first booths were kids inflatable toys, pinball machines, laser guns and in general a heaven for a child. I progressed along the trade show floor and moved from fair floss makers, hot dog cookers, wine tasting, a micro brewery and vending machines. All this before finally reaching the traditional fitness suppliers!

What an experience to see that the UK believe fitness is part of leisure and see what we actually compete with! I would encourage you to always look outside the box and see what other industries are doing to attract clients and retain clients. We still have lots to learn!

Since we last chatted, I have also conducted the 3rd Personal Trainers Roudn Table for the year - what a success! This group of PT business owners are motivated and increasing their business skills! Not to mention very profitable. If you are interested in learning more about the Round Tables program in Australia, New Zealand , the UK or the USA, email me

Coming Soon . . .

• Keep your eyes peeled in your Inbox for some AWESOME Christmas promotions that we are calling 'Christmas Marketing in a Box!'
• Our friends from Ezypay will be conducting an Australian fitness industry survey. Watch for this in your Inbox!
• In 2008, we will also launch a monthly interview with a world wide industry leader! This will be very cool as we can learn from the best!

Tool Box

Thank you to Sally from Tasmania who last month ordered birthday cards.

If you would like us to develop any of the marketing material, simply click on the image and you will get taken directly to the information sheet and the order form.  

Birthday card

Order Now!

Thank you card

Order Now!